As befits one of the year's biggest movies, Avengers: Endgame deploys cutting-edge IMAX technology to realise its enormous cast of Marvel characters.
The Russo brothers have a proven track record in the Marvel Cinematic Universe (MCU), having helmed Captain America: The Winter Soldier and Civil War, and Avengers: Infinity War. Clearly their latest assignment is the biggest Marvel movie so far, tasked not only with resolving the Infinity Saga but also building into phase four of the MCU.
Here's a quick look at why the aspect ratio and immersive dimensions of IMAX are set to do justice to this sweeping, emotional and action-packed Marvel epic.
And here's a behind the scenes chat with the Russos themselves, in which they talk about why the canvas of this movie demands an IMAX presentation.
Hopefully you won't need much more convincing – click here to book your IMAX tickets for Avengers: Endgame, which opens at midnight tonight. Don't forget you can also book for our Infinity War/Endgame double-bill for the undiluted Marvel experience.